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Cookie Policy

What are cookies?

Cookies are files with small amounts of data which often include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device.

If you want to learn more about cookies, this site is written very clearly and is very informative: Cookiepedia. It includes a “Cookiepedia,” where you can research cookies. We find it very useful and hope you do as well.

Who do the cookies on our site belong to?

Cookies are either first party cookies, or third party cookies.

First party cookies

First party cookies belong to the domain you see in your browser address bar- in this case it refers to us, Insider’s Madrid. We are not currently hosting any first party cookies. 

Third party cookies

Third party cookies are owned by domains other than Insider’s Madrid. Insider’s Madrid has a number of third party cookies on our site. Please scroll to the bottom of this post to view a table that has a complete list of the cookies on our website, who owns them, what they do and how long they last.

In summary, the third party cookies on our site are from these external vendors:

  1. Google Analytics (and one from Doubleclick, that is owned by Google). These are primarily used to track who visits our website, and ANONYMOUSLY gather data on them.
  2. TripAdvisor. These are primarily used to display widgets from TripAdvisor showing our Certificates of Excellence. They are also used to display embedded content. If you are a TripAdvisor user and are logged in, they also track your browsing activity.
  3. Infinity. This is a telecommunications provider that tracks phone calls from our website, so we know which pages are performing the best. 
  4. WordPress. With the exception of the cookie (which comes from a WordPress plugin called GPDR Cookie Consent) that recalls if you have consented to the use of cookies by this site, the WordPress cookies are only deployed if WordPress users are logged into our website

Can I refuse to use cookies?

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. To learn how to do this, please click here: How to Refuse Cookies

Privacy Policy

To see how we handle other data, and view our full privacy policy, CLICK HERE.

Questions?

For any questions about our cookie usage or our privacy policy, please contact us at info@insidersmadrid.com

List of all cookies on the Insider’s Madrid website

Cookie originator Cookie name Use Expiration More info
tripadvisorhttps://www.tripadvisor.co.uk/pages/privacy_pre_060407.html
CMTransfer data to tripadvisor10 years
fbm_162729813767876Used to display correct tripadvisor ratings2 days
fbm_162729813767876Used to display correct tripadvisor ratings2 days
fbsr_162729813767876Used to display correct tripadvisor ratings2 days
fbsr_162729813767876Used to display correct tripadvisor ratings2 days
PACUsed for viewing embedded content from TripAdvisor, including user tracking across websites.Permanent
PMCThis cookie allows the visitor to view embedded content from Tripadvisor, such as advertisements.2 years
ServerPoolUsed for viewing embedded content from TripAdvisor, including user tracking across websites.session
SRTUsed for viewing embedded content from TripAdvisor, including user tracking across websites.Permanent
TACdsThese cookies are set by the TripAdvisor widget at the foot of each page. The majority of these cookies are set only if the user is logged into a TripAdvisor account. They track the usage of the widget primarily for analytical purposes, although they may be used for personalisation of the user’s experience on the TripAdvisor website.2 months
TAReturnToUsed for viewing embedded content from TripAdvisor, including user tracking across websites.Session
TARTThis cookie allows the visitor to view embedded content from Tripadvisor, such as advertisement.4 days
TASessionUsed for viewing embedded content from TripAdvisor, including user tracking across websites.session
TASSKThis cookie allows the visitor to view embedded content from Tripadvisor, such as advertisement.6 months
TATravelInfoUsed for viewing embedded content from TripAdvisor, including user tracking across websites.13 days
TAUDThis cookie allows the visitor to view embedded content from Tripadvisor, such as advertisements.13 days
TAUniqueUsed for viewing embedded content from TripAdvisor, including user tracking across websites.2 years
VRMCIDUsed for viewing embedded content from TripAdvisor, including user tracking across websites.Permanent
Google Analyticshttps://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=en
_gaUsed to distinguish users.2 years
_gatUsed to throttle request rate.1 minute
_gidUsed to distinguish users.24 hours
_utmaThis cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase.Two years
_utmbTakes a timestamp of the exact moment in time when a visitor enters a sitesession
_utmcTakes a timestamp of the exact moment in time when a visitor leaves a site.30 minutes
_utmtIndicates the type of request, which is one of: event, transaction, item, or custom variable10 minutes
_utmzKeeps track of where the visitor came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website. This cookie is how Google Analytics knows to whom and to what source / medium / keyword to assign the credit for a Goal Conversion or an Ecommerce Transaction.6 months
WordpressNote that Wordpress cookies, aside from those used for mobile and tablet customization, are only added for logged in Wordpress users, not the general publichttps://codex.wordpress.org/WordPress_Cookies
wp-settings-6This is used to customize a Wordpress user's view of admin interface, and possibly also the main site interface1 year
wordpress-logged_inChecks whether or not the current visitor is a WordPress.com user and is logged in.session
wordpress_test_cookieThis cookie is used for the Content Manager to check if the browser has activated the cookiessession
wp-settings-time-6This is used to customize a Wordpress user's view of admin interface, and possibly also the main site interface.1 year
cdp-cookies-plugin-wpThis cookie is used by our cookie policy tracker to remember if you have approved our use of cookies and read our privacy policy (yes, these cookies are getting a little ridiculous!)
wptouch_customizer_modeThis cookie improves the user’s experience on mobile devices1 year
Infinity Tracking, Ltd.https://cookiepedia.co.uk/cookies/ictf_in2627
ictf_masterThis cookie tracks visitor phone calls to optimise targeted marketing and link inbound calls to marketing activity10 years
ictf_il2627This cookie tracks visitor phone calls to optimise targeted marketing and link inbound calls to marketing activity10 years
ictf_in2627This cookie tracks visitor phone calls to optimise targeted marketing and link inbound calls to marketing activity10 years
Doubleclick (owned by Google)
_gadsThis cookie's purpose is to do with the showing of adverts on the sitehttps://cookiepedia.co.uk/cookies/__gads

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